Ms Thi Hong Ngoc Nguyen
Qualifications
- MSc: Business with Consumer Psychology, Distinction
2016鈥2017 - BA: International Business, First class
University of Economics Ho Chi Minh City, 2012鈥2016
Research Interests
Research interests
- Consumer behaviours
- Sustainable consumption
- Goal settings
- Self-regulation and licensing effects
- Emotion
- Theory of planned behaviours
- Behavoural Experimentation
PhD research
Supervisors: Prof. Louise Hassan and Prof. Edward Shiu
Sustainable behaviours might be considered as trade-offs between individuals' immediate gratification and the long-term benefits for the environment and themselves. Thus individuals are required the exertion of self-control efforts to resolve these trade-offs in favour of the environmental sustainability.
I am examining the replication of an emerging construct of self-control trait in the sustaianbility context and testing the sequential impact of initial goal-consistent behavours on the persistence-licensing likelihood. The influence of emotional experiences underlying this psychological mechanism is also included in my investigation.聽
Publications
2024
- E-pub ahead of print
Nguyen, T. H. N., Willcock, S. & Hassan, L., 14 Sept 2024, (E-pub ahead of print) In: Sustainability Science. 40 p.
Research output: Contribution to journal 鈥 Article 鈥 peer-review
2022
- Published
Nguyen, N. T. H., Jan 2022, In: Personality and Individual Differences. 184, 111173.
Research output: Contribution to journal 鈥 Book/Film/Article review 鈥 peer-review
2020
- Published
Nguyen, N. T. H., 27 Aug 2020, p. 667-704.
Research output: Contribution to conference 鈥 Paper 鈥 peer-review
Other Grants and Projects
Scholarship and grant awards:
- A Dean鈥檚 Scholarship from 香港六合彩挂牌资料 for PhD students (2019) and Master students (2016)
- A grant for 鈥淔ostering Young Talents 2015鈥 by State Capital Investment Corporation, Vietnam
Award:
Best Dissertation in Business, Management and Marketing awarded by 香港六合彩挂牌资料 Business School (2017)
Research Projects:
- , 香港六合彩挂牌资料 (01/2021-present)聽
- Developing contents and features of website adverts to enhance Redrow buyers鈥 attitudes towards house purchase, part of a Master module (1-4/2017, Finished)