ࡱ> 9;8_  bjbjzyzy .6b6b>>>>>RRRRnR2]]]1111111$361>]]]]]1>>1]^>>1]10-.%-n1102-%7R%7,..J%7>J.$]]]]]]]11]]]2]]]]%7]]]]]]]]]B : Prifysgol ϲʹ ϲʹ Ysgol Fusnes ϲʹ ϲʹ Business School Ysgoloriaethau Mynediad Entrance Scholarships Arholiad Ysgoloriaeth Astudiaethau Busnes Atebwch 4 Cwestiwn. 1. Esboniwch y termau Cyllid canlynol: Dadansoddi cymhareb Enillion ar gyfalaf a ddefnyddir (ROCE) Dibrisiad Mantolen 2. Disgrifiwch bwrpas Cynllun Busnes a thrafodwch yr hyn y dylid ei gynnwys ynddo. 3. Esboniwch bwrpas matrics Ansoff a chymhwyswch y matrics i fusnes o'ch dewis chi. 4. Trafodwch fanteision gweithlu brwdfrydig. Cyfeiriwch at ddwy ddamcaniaeth cymhelliad yn eich ateb. 5. 'Mae tua 14 o siopau yn cau bob dydd a phob Stryd Fawr yn y Deyrnas Unedig yn wynebu'r hinsawdd masnachu anoddaf ers pum mlynedd' (Newyddion y BBC, 2018). Trafodwch y rhesymau pam mae adwerthwyr y Stryd Fawr mewn argyfwng. 6. Disgrifiwch y 4P a thrafodwch sut y cnt eu cymhwyso mewn busnes o'ch dewis chi. "#67MNOfg}㺝ׅymbJBJhGOJQJ/hOJPJQJ^JehmHRrsHRhE3hvRtOJQJhHBhG5OJQJhHBhvRt5OJQJhHBh 5OJQJhHBhij95OJQJ8hHBhij95OJPJQJ^JehmHRrsHR8hHBh 35OJPJQJ^JehmHRrsHRhHBh5OJQJ8hHBh5OJPJQJ^JehmHRrsHR#7NOg~* 4 = > ? $^a$gdHB $ & Fa$gd5$a$gdvRt) * 3 4 < = > ? R S T U 6 7 ʿড়yqfN/hzOJPJQJ^JehmHRrsHRh9hHBOJQJhvRtOJQJhE3h&71OJQJ/h&71OJPJQJ^JehmHRrsHRhE3hHBOJQJ/h OJPJQJ^JehmHRrsHRhE3hvRtOJQJh5hHBOJQJhHBh5OJQJ/hOJPJQJ^JehmHRrsHRh5OJQJ S T U 7 8 9 gdz$a$gd $a$gdz$a$gdvRt 7 8 9 hvRtOJQJhE3hrKOJQJ/hOJPJQJ^JehmHRrsHRhE3hvRtOJQJ h5hHBOJQJ^JnH tH ,1h. A!"#$% s0h2 0@P`p2( 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p 0@P`p8XV~ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@_HmH nH sH tH @`@ NormalCJ_HaJmH sH tH RR `?9 Heading 1d[$d\$@&5CJ0KH$\aJ0DA D Default Paragraph FontRiR  Table Normal4 l4a (k (No List 6U 6 =0 Hyperlink >*B*phTT g Colorful List - Accent 1 ^*W * G`Strong5\H"H HB Balloon TextCJOJQJ^JaJN/1N HBBalloon Text CharCJOJQJ^JaJPK![Content_Types].xmlN0EH-J@%ǎǢ|ș$زULTB l,3;rØJB+$G]7O٭Vc:E3v@P~Ds |w< ,7    8@0(  B S  ?">"#67)*34<?PU696M<=ST67r0ǰ4WQ.=GG lZ/MRI~V 3o(s${,gZj^`OJQJo(hH8^8`OJQJo(hH^`OJQJo(hHo p^ `OJQJo(hH @ ^ `OJQJo(hHx^x`OJQJo(hHH^H`OJQJo(hHo^`OJQJo(hH^`OJQJo(hHh^`OJQJo(hHhp^p`OJQJ^Jo(hHoh@ ^@ `OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHhP^P`OJQJ^Jo(hHoh ^ `OJQJo(hH ^`o(hH.^`OJPJQJ^Jo(hH- pLp^p`LhH. @ @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PLP^P`LhH.h ^`hH.h ^`hH.h pLp^p`LhH.h @ @ ^@ `hH.h ^`hH.h L^`LhH.h ^`hH.h ^`hH.h PLP^P`LhH.h^`OJQJo(hHhp^p`OJQJo(hHoh@ ^@ `OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh^`OJQJo(hHhP^P`OJQJo(hHoh ^ `OJQJo(hHh hh^h`hH.h 88^8`hH.h L^`LhH.h   ^ `hH.h   ^ `hH.h xLx^x`LhH.h HH^H`hH.h ^`hH.h L^`LhH.h^`OJQJo(hHhp^p`OJQJo(hHoh@ ^@ `OJQJo(hHh^`OJQJo(hHh^`OJQJo(hHoh^`OJQJo(hHh^`OJQJo(hHhP^P`OJQJo(hHoh ^ `OJQJo(hH ^`o(hH. ^`hH. pL^p`LhH. @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PL^P`LhH.GGWQ~V3o/M(s${0(& DxGULt)g${6J nT[ 8o 4 N .j!uWN_xtcd qf"k"!$%J%5(J(p)OI* ,\-5k./U/&71~7`?9ij9V:,:9i;1G=AU=|>}AKB"KCaC?GIrK@JL,~L4PLPWPqQ2SY U-JUbZV@W=XmWZJ/]?]S]lO^ma c6c dveh_Rl2YmO[m>p3 r{rZ~s-tvRt#upuv{hxayzC{e~e!|kJc~2IRp^ID1$)>S2ArK #E34J1 3Ywg M\QRxELEvjzJ gSC=<!LHB xA ,Up+Z5,x?HL/9=Nt{js83$/;F-m~7 Brgve:%8x %Oq|Dt@@UnknownG*Cx Times New Roman5Symbol3.*Cx Arial7.*@Calibri9.. Segoe UI?= .Cx Courier New;WingdingsA$BCambria Math"qhӒqqq!r43QP ?2!xx Prifysgol Cymru, Bangor Brian Jones Amanda Smith,        Oh+'0   @ L X dpxPrifysgol Cymru, ϲʹ Brian Jones26B2EDE0.dotmAmanda Smith3Microsoft Office Word@ @$#@2@% ՜.+,0 hp|  UWB Prifysgol Cymru, ϲʹ Title  !"#$%&')*+,-./1234567:Root Entry F%<1Table Q7WordDocument.SummaryInformation((DocumentSummaryInformation80CompObjr  F Microsoft Word 97-2003 Document MSWordDocWord.Document.89q