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I'm Professor of Marketing at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ Business School and head of the Marketing group. I was employed as Professor at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ since 2011. Prior to that I was employed as Senior Lectuer in Marketing at Strathclyde Business School.

I have many years of experience in conducting action research tackling risky behaviours such as smoking and binge drinking. I have also undertaken research examining public and third sector service deliveries.

Hen Goleg room 0.10

e.shiu@bangor.ac.uk

I teach on modules: Statistical Methods, Marketing Analysis, Customer Insight Project. I have also taught International Marketing Communication, Consumer Behaviour, Marketing Research.

I have supervised several PhD's to successful completion in the Consumer Behaviour area.

My research areas are:

• Consumer behaviour
• Risky consumption
• Attitudes and persuasion
• Social identity and stereotying
• Cross-cultural consumer behaviour
• Ethical consumption

2022

• Published
  Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383
  Research output: Contribution to journal › Article › peer-review
• Published
  McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
  Research output: Contribution to journal › Article › peer-review
• Published
  Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
  Research output: Book/Report › Commissioned report

2020

• Published
  McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237
  Research output: Contribution to journal › Article › peer-review

2019

• Published
  Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304
  Research output: Contribution to journal › Article › peer-review

2018

• Published
  Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352
  Research output: Contribution to journal › Review article › peer-review
• Published
  Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.
  Research output: Contribution to journal › Editorial

2017

• Published
  McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253
  Research output: Contribution to journal › Article › peer-review

2016

• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236
  Research output: Contribution to journal › Article › peer-review

2015

• Published
  Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5
  Research output: Contribution to journal › Article › peer-review
• Published
  Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In: Journal of Business Research. 68, 10, p. 2173–2180
  Research output: Contribution to journal › Article › peer-review

2014

• Published
  Mitchelmore, S., Rowley, J. & Shiu, E., 2014, In: Journal of Small Business and Enterprise Development. 21, 4, p. 588-601
  Research output: Contribution to journal › Article › peer-review
• Published
  Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98
  Research output: Contribution to journal › Article › peer-review
• Published
  Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267
  Research output: Contribution to journal › Article › peer-review

2013

• Published
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
  Research output: Contribution to journal › Article › peer-review

2012

• Published
  Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.
  Research output: Contribution to journal › Article › peer-review

2011

• Published
  Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101
  Research output: Contribution to journal › Article › peer-review
• Published
  Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607
  Research output: Contribution to journal › Article › peer-review
• Published
  Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744
  Research output: Contribution to journal › Article › peer-review

2010

• Published
  Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sept 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.
  Research output: Contribution to journal › Article › peer-review

2009

• Published
  Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.
  Research output: Contribution to journal › Article › peer-review
• Published
  Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705
  Research output: Contribution to journal › Article › peer-review
• Published
  Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In: Journal of Business Research. 62, 10, p. 924-930
  Research output: Contribution to journal › Article › peer-review

2008

• Published
  Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274
  Research output: Contribution to journal › Article › peer-review

2007

• Published
  Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.
  Research output: Contribution to journal › Article › peer-review
• Published
  Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.
  Research output: Contribution to journal › Article › peer-review

2006

• Published
  Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.
  Research output: Contribution to journal › Article › peer-review
• Published
  Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.
  Research output: Contribution to journal › Article › peer-review

2005

• Published
  Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.
  Research output: Contribution to journal › Article › peer-review