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Data analytics is a growing area within today’s job market with employers increasingly looking for graduates with analytical skills and the ability to understand ‘Big Data’. This course gives you a foundation of knowledge in Business Data Analytics and helps develop your practical abilities to extract, analyse and report on data to support organisational decision-making.

Companies from a wide range of industries are collecting masses of data and are starting to compete on their ability to make use of that data, this is where business data analytic graduates are needed. Analysing data can help businesses solve problems and is highly sought after in industries such as finance, health, business, and marketing. The ability to analyse and interpret data can give businesses a competitive edge by making informed decisions.

‘Big Data’ is changing business and the economy, by studying Business Data Analytics at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ you’ll gain the knowledge and skills to analyse ‘Big Data’ in a variety of business contexts. You’ll learn valuable techniques used by data analysts and develop skills with a variety of tools, algorithms, and models.

This course prepares you to become a strategic manager of data, using core managerial theories paired with practical analytical skills to be able to uncover trends, patterns and support organisational decision-making. There is opportunity to develop and advance your skills through real-life practical projects applying academic knowledge and research skills to address business and organisational issues.

Why choose Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ for this course?

• We’ve designed this new course to meet the needs of today’s job market, you’ll gain practical and relevant skills that make graduates highly employable.
• Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ can provide a distinct offering due to our existing strengths in banking, finance and marketing subjects.
• As a smaller Business School, we’re able to offer students more access and time with academic staff than other institutions.
• Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ Business School has an excellent research reputation that feeds into our curriculum making our courses current and relevant to the real world.
• Our new trading lab gives students the opportunity to learn more about the financial sector by simulating the stock markets right here in Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ.

On this course you’ll learn how to use innovative coding packages used by data scientists, focusing on writing code to solve business problems and real workplace challenges. You’ll gain hands-on practical experience and become familiar with prominent issues in data security, data management and ethics. Students will be equipped to articulate outputs of data scientists and deliver against these expectations. A particular focus will be given to the tools needed to model, store, clean, manipulate, and ultimately extract information from datasets.

Over the years we’ve seen shifts from traditional servers to cloud based solutions, we’ll look at infrastructure and how it plays a big part in data storage.ÌýWith new technologies comes new security threats, on this Business Data Analytics course we’ll look at the issues of cybersecurity and the ability to implement basic best practices.

Students will learn how to analyse ‘Big Data’, more specifically, mathematical, and practical applications of techniques such as Artificial Neural Networks, Support Vector Machines and Natural Language Processing.

How will you learn?

Teaching is delivered through a combination of lectures, workshops, and seminars. You will also be expected to undertake independent study and group work and take part in online activities and discussions using our virtual learning environment.

What will you study on this course?

In Year 1, students will take credits from topics such as, Business Analytics, Business Analytics Coding, Database Applications in Business and Finance, Discover Economics, Introduction to Contemporary Management Issues in Ethics, Sustainability, HRM, and Tourism and Principles of Management and Organisation.

In Year 2, students will take credits from topics such as, Business Analytics, Business Information Systems, Commercial awareness and insight of work, Data Science, Econometrics, Infrastructure for Data Analytics and Investment and Portfolio Management.

In Year 3, students will take credits from topics such as, Advanced Econometrics, Applied Machine Learning, Consultancy Project, FinTech in banking, finance, investment, insurance and regulation, International Business & Global Competency and Strategic Management.

Please note course content is for guidance purposes only and may be subject to change.

General University Costs

Home (UK) students

• The cost of a full-time undergraduate course is £9,250 per year (2025/26).
• The fee for all integrated study abroad years is Ìý£1,385 (2025/26).
• The fee for an integrated year in industry as part of a sandwich programme is £1,850 (2025/26).

More information on fees and finance for Home (UK) students.

International (including EU) students

• International Student Tuition Fees
• International Student Living Costs and Scholarships

Additional Costs
There are also some common additional costs that are likely to arise for students on all courses, for example:

• If you choose to study abroad or take the International Experience Year as part of your course.
• If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for additional guest tickets (c.£12 each).

Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:

1. Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
2. Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
3. Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.

General University Requirements

To study for a degree, you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see .

We accept students with a wide range of qualifications and backgrounds and consider each application individually.

All students need to have good basic skills and the University also values IT and communication skills.

As part of the University’s policy, we consider applications from prospective disabled students on the same grounds as all other students.

We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more information about studying as a mature student, see our Studying at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ section of the website.

EU and International Students' Entry Requirements

For detailed guidance on the entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.

Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ offers International Incorporated Bachelor Degrees for International students whose High School qualification is not equivalent to the UK school leaving qualification. The first year (or Year 0) is studied at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ International College, an embedded College on our University campus and delivered by Oxford International Education Group.

On graduating, students are equipped with the skills and knowledge needed for a successful career in industry or academia. There is a huge demand for business data analyst, with a strong demand here in the UK. Students can gain employment in industries such as business, finance, marketing, health, government, telecommunications, the media, and manufacturing.

Skills you’ll learn on this course:

• Decision making skills
• Analytical skills – ability to present informed and evidence-based data
• Communication – the ability to talk and present to a range of audiences
• Management – the ability to make informed decisions and lead change
• Multitasking – ability to work on multiple projects/tasks
• Time management – ability to complete projects to a timeframe.

Typical career paths associated with this degree are:

• data analyst
• quantitative analyst
• data scientist
• data consultant
• business intelligence analyst
• systems analyst
• enterprise analyst
• business architect
• project manager
• data security management
• management consultant
• process analyst
• product manager
• data architect
• data consultancy
• business consultancy.

Opportunities at Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ

The University’s Careers and Employability Service provides a wide range of resources to help you achieve your graduate ambitions.Ìý

Internships

Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ×ÊÁÏ runs a paid internship scheme within the university’s academic and service departments.

Student Volunteering

Volunteering widens your experience and improves your employability. Find out more about volunteering on the .